20 JUNE 2014PROOFS
are backed by many years of clinical experience. Te
company prides itself in innovations, such as its maxgraft
bonering for simultaneous implant placement and bone
augmentation, as well as the maxgraft bonebuilder, a
bone block customized for individual patients.
Straumann’s CEO, Marco Gadola commented: “botiss
will enable us to ofer an unparalleled range of regenerative
solutions to support implant and periodontal procedures.
Teir quality, efectiveness, handling characteristics
and clinical track record will have great appeal to our
customers — as will the possibility to obtain every
component for a complete solution from one company.”
Te two companies plan to begin distributing the
respective products in initial countries in October 2014
and will work together to expedite regulatory clearances
in American and Asian markets.
Hu-Friedy, a global leader in the manufacturing of dental
instruments and products, ofcially opened its new
dental showroom at its West Campus facility in Des
Plaines, Ill. Des Plaines Mayor Matthew Bogusz and
other community ofcials joined Ken Serota, Hu-Friedy
president, for the grand opening event.
Located minutes from O’Hare airport, the showroom
is the ideal setting for dental professionals, clinical
educators, and distributor partners to experience Hu-Friedy’s advanced technology in a hands-on practice
setting. Visitors will experience frsthand how Hu-Friedy’s
quality instrumentation, small equipment, infection
prevention products, and Instrument Management
System can be incorporated into their practices.
“At Hu-Friedy, everything we do centers around helping
dental professionals perform at their best, and the
showroom is no exception. We now have a dedicated,
extraordinary space where we can ofer customers the
opportunity to experience all of Hu-Friedy’s products,”
said Ken Serota. “Our customers have a wide range of
clinical needs and preferences and the showroom makes
it easy to see the possibilities, discover what works
best for them, and learn how to incorporate our quality
instruments and equipment into their practice.”
Featuring three dental operatories, a sterilization
center, product displays, and conference area, the
showroom ofers access to Hu-Friedy’s full line of
products, ranging from periodontal and power scaling
to surgical and infection prevention. Te Instrument
Management System, which Hu-Friedy pioneered nearly
20 years ago to provide safe and efcient instrument
processing, is optimally demonstrated in the showroom.